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Epic AI Strategy: Getting AI Approved in an Ever-Changing Landscape

Written by Stephanie Murray | Sep 26, 2025 3:00:00 PM

Seeking approval to implement new features, especially those powered by artificial intelligence (AI), can be complex in any organization. Epic’s robust rollout of different types of AI, such as Generative AI tools like In Basket Art (In Basket message drafting), Agentic AI like Emmie (patient copilot) and Penny (revenue cycle AI assistant), along with a wave of other available AI features through the system, adds to this complexity.  Decision makers must now navigate evolving governance, vendor overlap, and heightened scrutiny around data use, security, and return on investment (ROI).

 

Some organizations have clear and established guidelines and policies around the use of AI, but many continue to navigate and evolve their governance, policies, risk tolerance, and security posture. Research indicates that the size of your organization can impact how use of AI is adopted. Organizations can range from A) AI is prohibited entirely, to B) AI is expected to be used broadly and with everything. However, many organizations fall into category C) those that are still developing their policies, risk tolerance, and security posture. This evolving landscape makes the approval process more nuanced and requires a thoughtful, strategic approach.   

Whether you are an A, B, or C type of organization, consider some key strategies for gaining approval for AI features: 

1. Start with a clear Business Case 

Before diving into technical details, define the Why behind your AI initiative.  

  • What problem are you solving? 
  • How will this feature help achieve organizational goals? 
  • What are the implementation and maintenance costs? 
  • What is the expected ROI - both hard (e.g. time and/or cost savings generated) and soft (e.g. improved clinician satisfaction, reduced burnout).

Consider benchmarking the proposed AI workflow against the existing process or vendor. Per the example of Epic’s In Basket Art, this is a new feature that typically replaces a manual (start from scratch) message generation. Thus, measuring how long it takes clinicians to write a message from scratch vs how long it takes them to review and accept/adjust a generated message can demonstrate whether any time savings occurred. You can then also consider clinician satisfaction with the feature and how it affects the rest of the workflow. A baseline understanding of current processes and investments allows you to assess redundancy, cost savings, and workflow fit. These are all key to focusing on the biggest optimization opportunities and providing clear business cases for approval.

2. Clarify the classification of AI

AI is a broad term.  Epic’s AI types encompass a wide range and will only get more robust:  

  • Rules-based logic: Medication Warnings, Alternatives 
  • Predictive models: Scheduling, Discharge 
  • Generative AI: In Basket Art, End-of-Shift Care Plan Notes 
  • Agentic AI: Emmie, Penny  

Clarify the type of AI you’re proposing and its intended use. Is patient or confidential data involved? Will it feed into a Large Language Model (LLM)? Is any output transmitted externally?  

Also distinguish between native Epic functionality and third-party integrations. Timing and investment may be a factor as native Epic functionality is rolled out and adopted. Using a 3rd party doesn’t always equal innovation and your organization must understand the value proposition and long-term data implications of a 3rd party system vs in-line functionality.

3. Engage the Right Stakeholders Early 

AI initiatives often require cross-functional alignment.  Beyond your usual change control processes, include Risk Management, Cybersecurity, Legal, Contracts, Clinical Leadership, and Finance.  

Consider engaging a trusted partner to support the workload and accelerate success with AI initiatives. Expert partners can help outline costs, risks, and prioritize your quickest and most significant wins, especially if your organization is examining new or evolving capabilities.  

4. Understand Governance Structures

Typically, organizations will either add to an existing governance structure, create a new AI-focused governing body, or some combination of both. Your role is to navigate these structures (even as they evolve), understanding your organization’s current and future governance plans related to AI strategy, as well as their goals for AI within the organization. You can then relate your AI goals to your organization’s goals through those governance approval channels.  

Additionally, discover what tools are in place at your organization to assist with AI tracking, such as model explainability and usage tracking. Leverage these tools to demonstrate alignment with your organization’s internal processes and output expectations.

5. Expect Delays – and Plan for Them

High-visibility concepts like AI often face delays due to uncertainty and evolving policies. Realize these delays are part of a responsible innovation strategy and they are a natural part of ensuring alignment with clinical, operational, and ethical standards. Build buffer time into your project plans and set realistic expectations with stakeholders around timing and budget.

6. Drive Follow-up and Maintain Momentum

While getting your AI project approved may be your priority, approval bodies have competing priorities. Track who you are waiting on, follow-up regularly, and use a centralized tracker to monitor approvals, stakeholder feedback, and policy changes. This helps maintain momentum, holds people accountable, and ensures transparency across teams. These efforts help you guard against a stalled initiative, while also highlighting where your bottlenecks might be.

7. Be Strategic, Not Reactive 

Epic’s AI roadmap is expanding rapidly, but it’s not imperative to implement everything immediately. Your role is to:  

  • Identify genuine wins that solve real problems with minimal risk 
  • Design pilots with clear success metrics and exit strategies 
  • Protect proven solutions against unproven ones until the timing is right to replace them  

Balancing innovation with operational readiness is key. Building a strong business case is essential to unlocking the full value of AI in your EHR ecosystem without compromising operational stability or strategic focus.