By CereCore Media Coverage | May 21, 2025
1 minute read Hospital Revenue Cycle| CereCore News
This interview was originally published on FinThrive “Healthcare Revenue Management: Breakthrough Conversation with FinThrive and CereCore”.
In this FINN Voices interview, Phil Sobol, Chief Commercial Officer discusses the transformative impact of the Revenue Cycle Management Technology Adoption Model (RCMTAM) on healthcare financial operations. A model created in partnership with CereCore and Finthrive, aiming to address critical gaps in revenue cycle management.
RCMTAM provides healthcare organizations with a structured framework to access their technology stack, application usage, and discover areas of opportunity. Phil notes, “it was one of those aha moments for the industry, because it was one of those areas, there was a gap that wasn't being served.”
In the interview, Phil explains how the model helps organizations understand their current state, identify blind spots, and areas of opportunities, “...people need to understand where they are, where their blind spots are, and then where those areas of opportunity are for an organization. And RCMTAM fits that bill and that mode for revenue cycle.”
Phil also touches on the topic of leveraging RCMTAM around the uncertainty of regulation. Along with healthcare’s resiliency and reacting to the unknown, he states if you have “...the stack in place, you understand your metrics, you understand your data, you understand your processes, and the more we can optimize, the better we're going to be regardless of whatever change comes.”
Every organization, whether big or small, less sophisticated or more sophisticated, can benefit from an RCMTAM assessment, and as Phil emphasizes, “every time we've walked a client through the RCMTAM, there's a return on investment, helping them prioritize based on their unique needs and community context." Watch the interview for more insights on the benefits of the RCMTAM assessment and the value it can bring to your organization from optimizing technology usage to improving overall efficiency.
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